10:00 – 10:10
Walk through of the Buy Local Summit & Expo Virtual Platform
10h10 – 10h20
Programme Director Ms Happy MaKhumalo Ngidi,
Chief Marketing Officer: Proudly South African
Introduction to the 9th annual Buy Local Summit & Expo Ms Lisa Seftel
Proudly SA Board Member and Executive Director, NEDLAC
10h20 – 11h50

Opportunities for SMMEs to leverage localisation
A discussion on the role of SMMEs in the economic recovery of the country, and how the public and private sectors can assist in ensuring the sector thrives and grows.

Mr Lindokuhle Mkhumane
Acting DG, Department of Small Business Development

Mr Eustace Mashimbye
CEO, Proudly South African

Barbara Copelovici
Entrepreneurship Director, SA Breweries

Liz Letsoalo
Masodi Organics
13h00 – 17h00
Brand Leadership for Entrepreneurs
Content marketing is key to establishing your brand and identity and is what will set you apart in your industry. This session will teach you how to transform good products into great brands.
Thebe Ikalafeng
Founder, Brand Leadership Group
18h00 – 19h00
ACTIVATION We Cook! SA Poultry as the hero

South Africa has some of the most diverse, fresh and delicious local ingredients and a diverse culinary heritage that makes cooking in a South African kitchen so exciting. But whatever our background or culture, poultry is pretty much the staple of many of our dishes.

The poultry sector in South Africa has been under threat from imported products so in this activation we will be making SA chicken and other related poultry products the hero of the day but we will also be including some other local ingredients!

Join an esteemed chef, who will judge Proudly South African member chefs in a ‘mystery box’ cook off.

Enjoy the show…!

Chef Thero Ramatebele

Chef Yolanda Dlamini

Chef Kabelo Kalebe
Chef David Molopyane

10h30 – 16h00 ONLINE ONLY

Business Solutions Hub
A one stop shop for any business owner seeking information or resolution to queries from a number of organisations and institutions that regulate, legislate, fund and assist businesses with non- financial programmes. Each organisation will have a slot live online, check schedule for timings.

The following entities will be represented online:

10h00 – 10h20 dtic

10h20 – 10h40 IDC

10h40 – 11h00 SEDA

11h00 – 11h20 Department of Small Business Development

11h20 – 11h40 SABS

11h40 – 12h00 RSA Made

12h00 – 12h20 National Empowerment Fund

12h20 – 12h40 SARS

12h40 – 13h00 Office of the Tax Ombud

13h00 – 13h20 The Companies Tribunal

13h20 – 13h40 B-BBEE Commission

13h40 – 14:00 Tshaya Mashabela Attorneys

14h00 – 14h20 MerSETA

10h00 – 12h00
Localisation as a driver of economic growth MC: Devi Sankaree Govender
Opening Remarks and Introduction of Minister Ebrahim Patel Howard Gabriels
Chairman of the Board of Proudly South African
Introduces the Honourable President of the Republic of South Africa
Minister Ebrahim Patel
Department of Trade, Industry and Competition
Key Note Address The President of the Republic of South Africa, His Excellency
Mr Matamela Cyril Ramaphosa
Unpacking the President’s Address

Devi Sankaree Govender

Stavros Nicolaou,
Senior Executive responsible for Strategic Trade Development, Aspen Pharmacare

Dr Thabi Leoka,
Economic Strategist

Prof Bonang Mohale,
Chancellor of University of The Free State

Stacey Brewer,
Co-Founder & CEO Spark Schools

Charmaine Soobramoney,
Founder ‘I am the Change and Free’ movement

Zingiswa Losi,
President of COSATU
12h30 – 14h00
Introduction Dr John Kani
Proudly South African – A Twenty Year Journey
Looking back at 20 years of the buy local movement

Devi Sankaree Govender

Howard Gabriels,
Current Chair of Proudly SA

Tim Modise,
Founding Chairman of the Board of Proudly SA, 2001-2005

Adv Dali Mpofu,
Former Chairman of the Board of Proudly SA 2006-2013

Philippa Rodseth,
Executive Director, The Manufacturing Circle

Peter Bruce,
Business Journalist

Leanne Manas, Presenter,
SABC Morning Live
14h30 – 16h00
Celebrating local brands built by popular local personalities
Is setting up a sustainable business and building a brand any easier when you are a well-known personality, or are the challenges just the same as for any SMME?
Ms Happy MaKhumalo Ngidi

Prof. Mamokgethi Phakeng,
Vice Chancellor of the University of Cape Town

Gareth Cliff,
Co Founder Cliff Central

Theo Baloyi,
Founder, Bathu

Boity Thulo
Actress, singer, presenter, entrepreneur

Maps Maponyane,
Presenter and Founder Buns Out
18h00 – 19h00
20 years of South African Music
In conversation with some iconic SA musicians


Music is a great unifier in South Africa, from struggle songs, to anthems sung on the sports fields. Our home grown genres such as kwaito know no demographic boundaries in their fan base and so, in this session, we will be in conversation with an iconic group of SA musos who have influenced the SA music scene- and we’ll look back and play some of the tracks that have defined the last 20 years.

Join us in our ‘music lounge’ with some iconic South African artists

Turn up the volume, sit back and relax…!

Melanie Bala



Lesley Mofokeng

Matthew Mole
Buy SA, Buy Africa. Build Africa
An initiative to promote pride in Africa, enhance awareness of homegrown brands and encourage patronage of African ideas, goods and services. With the implementation of the AfCTA, it’s an export opportunity for local South African brands and one for growing intra-Africa trade.
Thebe Ikalafeng
Founder, Brand Leadership Group
The dtic Furniture Design Competition – Exhibition & Prize Giving
10h45 – 11h00
Programme Director: Ms Ncumisa Mcata Mhlauli
The Department of Trade Industry and
Competition (the dti)
11h00 – 11h05
Welcome Ms Thandi Phele
ADDG Industrial Competitiveness & Growth
the dtic
11h05 – 11h10
Design & furniture industry Mr Penwell Lunga
South African Furniture Initiative (SAFI)
11h10 – 11h15
Furniture Design Competition Judging Procedure Prof. Desmond Laubscher
The African Institute of Interior Design Professions
11h15 – 11h25
Keynote Address and launch Mrs Nomalungelo Gina
Deputy Minister: the dtic
11h25 – 11h30
Showcase Finalists 30 Sec video clips of ten finalists
11h30 – 11h37
Winner announcement/Prize Giving Mrs Nomalungelo Gina
Deputy Minister: the dtic
11h37 – 11h40
Vote of thanks Tafadzwa Nyanzunda
Director: Forestry Based Industries Industrial Competitiveness & Growth
The dtic
12h00 – 14h00
Media event (Closed Event)
Lunch & Screening of Living Lekker Locally Documentary
Liezle Wilson
Presenter on Newzroom Afrika
14h00 – 15h00

Make Over
100% local makeover

They say ‘You only have one chance to make a first impression’ and this session is going to give you some ideas about how you can be cool, smart, funky -whatever you want to be from head to toe -using only local clothes, accessories and cosmetics.

You’d be surprised at the range of local lifestyle products on offer and in this session we’ll be showcasing some top-class locally made brands that you can buy in stores and online for yourself!

Stylist Sandy Rogers will be doing the transforming with plenty of help from TFG, Tshepo jeans and VIP Cosmetics who we have to thank for sponsoring the outfits and other products in this fun session.
Take notes, this is sure to be a great before and after….!

Stylist: Ms Sandy Rogers
TFG & Member Companies

Programme is subject to change